Tabby Worthington

• CERTIFIED ADVANCED SOCIAL MEDIA STRATEGIST

• SENIOR SOCIAL MEDIA COMMUNITY MANAGER

• CERTIFIED PRODUCT MARKETING MANAGER

• ONLINE RELATIONSHIP DEVELOPMENT EXPERT

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Portfolio and Metrics

Experience

Community and Social Media Manager/Consultant

• Bigleaf Networks, August 2023 - Present

• Contabo, April - July 2023

• Icademy, January - April 2023

• cPanel, March 2019 - February 2022

Technical Community Manager

• Liquibase, February - December 2022

Communications, Editorial and Marketing Director

• TedXLeagueCity, October 2019

Communications and Social Media Officer

• Kindermusik Advisory Board, March 2014 - February 2016

About me

Education

Climate Change: Learning for Action

Terra.do - March 2023 - June 2023

Completed a 12-week program on climate change, enhancing skills in data analysis, empathic engagement, and project management for effective social media and community engagement.

Advanced Social Media Strategy Certification

MIT Sloan School of Management - August 2021

Completed an online course on strategic social media use, honing skills in data analysis, community feedback management, and adapting complex requirements into effective social media strategies.

Product Marketing Manager: Core Certification

Product Marketing Alliance - September 2020

Completed a comprehensive course, honing skills in market intelligence, go-to-market strategies, positioning, messaging, and launch management, vital for effective social media campaigns and community engagement.

Music Education

University of Nevada Las Vegas - August 1995 - June 1998

Studied Music Education and Computer Information Systems, developing key skills in communication, empathy, data analysis, and tech platform use, critical for social engagement and community building.

Skills and services

• Social Media Strategy

• Content Creation

• Community Building

• Marketing and Ads on all Popular Platforms

• Campaign Planning

• Cross-Platform Analytics

• Data-Driven Decision Making

• Video Editing (e.g., iMovie, Descript, GoPro)

• Online Publishing Tools (e.g. Hootsuite, Canva, HubSpot

• Meta Creator Studio

• YouTube Creator Studio

• Brand24, Salesforce, ZoomInfo, AdWorks

• Event Planning and Management

• Stakeholder Engagement

• AI-Prompt Writing

• SEO Optimization

• Technical Writing

• Google Suite

• Microsoft Office

Social Media Management

• Custom channel management

• Periodic customized content planning and creation

• Monthly reporting and analytics

Skills

Services offered

Influencer Outreach/Management

• Influencer discovery

• Partnership building

• Media relations

• Campaign analytics

Social Media Advertising

• Full-service social advertising

Benchmarking & Competitive Analysis

• Competitor social analysis

• Identify industry best practices

• Define and set measurable goals

Brand Experience

Portfolio

New HR Series:
Spotlighting remote summer office in Mallorca

Social Media Series: “Bad Tech Tips from AI”

Brand Identity:

Complete rebranding, new website design

Social Media and Community Metrics Results

30 days:

• Increased Linkedin page views by 33%, unique visitors by 43%, and custom button clicks by 32%.

• Increased number of Tweets by 96%, impressions by 9%, profile visits by 222%, mentions by 178%.

90 days:

• Increased social media reactions by 1,800%, Comments by 699%, shares by 5,100%, and quote tweets by 200%.

• Grew total audience by 7% to 41k.

• Increased overall posting rate by 1200% from 49 to 654.

• Increased organic Facebook reach by 70% while reducing paid reach by 58% due to budget reduction.

• Increased Facebook post reach from about 300 to 820, over 150% growth.

• Reduced Facebook unfollows by 35% while increasing new followers by 33%.

• Data gathered from work performed in 2023 for multiple contracts

Brand24 Comparison - 90 days

After I joined the team:

• Overall sentiment shifted 7.3% to the positive

• Number of mentions increased by 729 (172%)

• Number of positive mentions increased 218%

• Ratio of negative to positive mentions grew at an 87% lower rate during my tenure.

Before:

After:

My process

1. Understand the brand/business

2. Define the target audience

3. Set goals and objectives

4. Conduct competitive analysis

5. Develop a content strategy

6. Create and curate content

7. Schedule and publish content

8. Monitor and engage with the audience

9. Analyze and adjust

10. Facilitate collaboration across teams

11. Drive community growth

12. Continuously evaluate and improve

13. Train and Support

My packages

Tier 1 Package

• 2 social channels

• Monthly content calendar (10 posts per channel per month)

• Monthly content scheduling through Publer

• Quarterly reporting

• 3 month contract minimum

Tier 2 Package

• 6 social channels

• 2 short videos per month

• Monthly content calendar (10 posts per channel/month)

• Monthly content scheduling through Publer

• Monthly and quarterly reporting

• 3 month contract minimum

Get in touch