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Tabby Worthington
All work

Contract engagement · 2023

Brand monitoring and measurement

Brand monitoring in Brand24 used to track mentions and sentiment and to show what the social work changed.

My role
Measurement, reporting, and analysis.
Focus
Analytics, Brand monitoring, Reporting
Brand24 reporting view showing mention volume and sentiment before and after the campaign period.
Before-and-after mention volume and sentiment.

Results

  • Mentions increased 172%
  • Positive mentions increased 218%
  • Sentiment shifted 7.3% toward positive

Historical results from 2023 contract work. These are not current Bigleaf Networks results.

More from this project

Second reporting view from the same measurement dashboard.