Bigleaf Networks · 2026
Webinar From a Jet Ski
A live webinar broadcast from a jet ski, promoted with a coordinated set of social graphics and video.
- B2B social
- Event marketing
- Concept campaign
Professional
Marketing, community, and the content systems underneath them
I work where content strategy, community, and technical subject matter overlap — building editorial systems, publishing workflows, and campaigns for technology companies, then measuring what they changed.
Most of what I do involves translating something complicated into something people can actually use, and leaving behind a process that keeps working after the campaign ends.
- Digital Marketing Manager
- Bigleaf Networks · December 2023–present
- Podcast Content & Publishing Lead
- Go Beyond the Connection · January 2025–present
Selected work
Projects
A current campaign plus documented work from earlier engagements.
Contabo · 2023
Wrong Tech Tips from AI
A social series built on deliberately wrong AI-generated tech advice, used to make hosting and infrastructure topics approachable.
- Social series
- Concept campaign
- Brand voice
Contabo · 2023
Summer Office social campaign
A coordinated social campaign creating a recognisable visual and editorial pattern across posts.
- Social campaign
- Content series
Icademy · 2023
Brand identity and site presence
Brand and identity work carried through the site's pages, presenting the programme clearly to prospective students.
- Brand identity
- Editorial
- Community
Contract engagement · 2023
Brand monitoring and measurement
Brand monitoring in Brand24 used to track mentions and sentiment and to show what the social work changed.
- Analytics
- Brand monitoring
- Reporting
Podcast content
Go Beyond the Connection
For Go Beyond the Connection, I manage the full content lifecycle beyond raw audio/video production, transforming each episode into 15+ promotional assets.
Distribution: LinkedIn, YouTube, Instagram, Facebook, X, and Captivate.fm.
The work combines editorial strategy, SEO, publishing, workflow management, QA, cross-functional collaboration, brand voice, and audience engagement.
- Blogs
- SEO metadata
- YouTube descriptions
- Newsletter articles
- LinkedIn content
- Social copy
- Cross-platform promotional material
Results & impact
Documented outcomes
Historical results from 2023 contract work. These are not current Bigleaf Networks results.
- Page views increased 33% in 30 days
- Unique visitors increased 43%
- Custom button clicks increased 32%
Twitter / X
- Profile visits increased 222%
- Mentions increased 178%
Engagement (documented 90-day period)
- Social reactions increased 1,800%
- Comments increased 699%
- Shares increased 5,100%
- Total audience grew 7% to 41K
- Organic reach increased 70% while paid reach decreased because of budget reduction
- Unfollows decreased 35% while new followers increased 33%
Brand monitoring (Brand24)
- Mentions increased 172%
- Positive mentions increased 218%
- Sentiment shifted 7.3% toward positive
How I work
Six things I do on every project
01
Understand before solving
Learn the people, problem, business, audience, constraints, and context before deciding what the answer should be.
02
Build systems, not just deliverables
Create repeatable processes, documentation, templates, workflows, and infrastructure that make future work easier and more consistent.
03
Experiment with purpose
Try things, measure them, learn quickly, and change direction when the evidence says to.
04
Translate complexity
Turn technical, complicated, or ambiguous information into something people can understand and use.
05
Collaborate across boundaries
Work comfortably between marketing, product, engineering, sales, leadership, community, partners, customers, and subject-matter experts.
06
Leave things better than I found them
Improve the process as well as the output, document what matters, and share enough knowledge that other people can continue the work.
Capabilities
What I can take on
Content & Editorial
- Content strategy
- Multi-channel content creation
- SEO optimization
- Technical writing
- Editorial planning
- Podcast content systems
- Content repurposing
- Multimedia content
Community & Audience
- Community strategy
- Community building
- Social media strategy
- Audience engagement
- Stakeholder engagement
- Online relationship development
Systems & Operations
- Workflow design
- Project collaboration
- Documentation
- QA systems
- Content calendars
- Publishing workflows
- Cross-functional coordination
Strategy & Analysis
- Competitive analysis
- Analytics
- Data-informed decision-making
- Campaign planning
- Audience analysis
- Brand monitoring
- Performance optimization
Education & Enablement
- Training
- Curriculum/content development
- Professional development
- Mentorship
- Knowledge sharing
Tools & platforms
What I work in
- HubSpot
- Salesforce
- Google Analytics
- Google Workspace
- Microsoft Office
- Canva
- Hootsuite
- Asana
- Notion
- Jira
- Brand24
- ZoomInfo
- YouTube Creator Studio
- Meta tools
- iMovie
- Descript
- AI-assisted content tools
Organizations I've worked with
Career timeline
Where I've done this
2023–present
Bigleaf Networks
Digital Marketing Manager / Podcast Content & Publishing Lead
2023
Contabo GmbH
Social Media Community Manager
2023
Icademy
Director of Social Media Marketing & Community Management
2022
Liquibase
Technical Community Manager
2019–2022
WHMCS / cPanel — WebPros
Community Manager / Senior Community Manager
2019–2021
TEDxLeagueCity
Communications, Editorial & Marketing Director
2000–2019
Piano With Tabby
Owner & Private Music Teacher
2016–2018
SixFoot
Technical Support Agent
2007–2016
Kindermusik International
Licensed Educator; advisory-board communications/social role
Earlier technology career
The earlier technology career is relevant because it establishes that my relationship with technology substantially predates my marketing career.
- Everyones Internet Ltd
- AISG / Sun Microsystems Training Center
- Access Nevada
- UNLV Help Desk
Education & credentials
Training and study
Certifications
MIT Sloan School of Management
Advanced Social Media Strategy · 2021
Product Marketing Alliance
Product Marketing Manager: Core Certification · 2020
Education
Terra.do
Learning for Action · 2023
University of Nevada, Las Vegas
Vocal Music Education · 1995–1998
Kindermusik University
Certificate of License, Early Childhood Education & Teaching · 2007–2016
Supplementary learning
- Social Media Marketing Strategy: TikTok and Instagram Reels
- Building Online Communities
- Customer Service Fundamentals
- Liquibase and the CI/CD Process
Want to talk?
If something here sparked an idea, a question, or a reason to connect, I'd love to hear from you.
Get in touch